They say: "We think cruises should be about seeing new places, not following timetables of worrying about stuffy traditions, so we keep things simple. There are no set times for dinner and the dress code has gone overboard – these are easy going, down to earth cruises for you to enjoy year round. As well as enjoying the sunshine on deck during the day, the activities and onshore sightseeing, the boat also comes alive at night with West End-style shows and the disco. There are two buffet restaurants to choose from, one of which is open 24 hours a day, or you can spoil yourself and pay to eat in the a la carte restaurant. There are little extra touches such as outside cabin upgrades for just £49, a three night resort stay in Majorca for £80pp and a free place when there are 10 or more of you."