They say: "We think cruises should be about seeing new places, not following timetables of worrying about stuffy traditions, so we keep things simple. There are no set times for dinner and the dress code has gone overboard – these are easy going, down to earth cruises for you to enjoy. As well as enjoying the sunshine on deck during the day, the activities and onshore sightseeing, the boat also comes alive at night with West End-style shows and the disco. There are two buffet restaurants to choose, one of which is open 24 hours a day and an a la carte restaurant too. New for 2012 cruise and stay holidays from just £50 more."