When Did Holiday Wizard Start?
Holiday Wizard was first conceived in January 1999 as a result
of the founder's experience attempting to find a suitable choice of brochures
to book a ski holiday. It was apparent that the Internet was failing to address
the needs of the holiday purchaser and the service you see today is the solution.
The first test version of the site was launched in July 1999
with the official launch.
How Do People Find Holiday Wizard on the Internet?
As a company with a sound technical base, Holiday Wizard has
made sure we are well represented on the major search engines, so people searching
for holiday information are specifically guided into our pages and then to
our clients.
Holiday Wizard also works with important internet 'portals'
- sites with a large general interest user base - to bring the benefits of
Holiday Wizard to their users.
What is Holiday Wizard's Track Record?
To date Holiday Wizard has handled individual brochure requests
that number well into 5 figures, we have proved we can handle volume and a
offer a continuous service.
In this time Holiday Wizard has worked for promote the products
of over 60 tour operators and tourist information organisations, with several
now clients now into their fourth year of brochure promotion.
Also notable is that, despite it's ease of use, the statistics
prove that our enquirers do not over order brochures (a common and reasonable
concern for new clients), with the average being less than 3 per order.
In addition our sign up rate for the email newsletter is high
- and the unsubscribe rate low - proving that our visitors are keen to be
presented with a range of holiday ideas in a simple and no nonsense fashion.
What Have the Press Said About Holiday Wizard?
The Sunday Times promoted Holiday Wizard to 'Travel
Site of the Week' and The Sunday Telegraph said Holiday Wizard was
'one of the best sites on the Internet for brochures and ideas'.
Travel Weekly scored us at 9/10 and said 'it would
have been 10/10 if Holiday Wizard allowed online viewing of brochures'. We
now do.
New Media Age, an internet marketing specialist publication,
and assessing us from that point of view, also promoted Holiday Wizard to
'Site of the Week' with a score of 89/100.
Holiday Wizard had had numerous other press mentions and coverage
in other media.
