They say: "Pure Crete is an independent holiday company specialising solely in holidays to the Greek island of Crete, especially villas and farms in the foothills of the White Mountains overlooking the sea. We offer accommodation only or holidays with flights and the villa rental included – the choice is yours. Our team out in Crete lives permanently on the island and will only be to delighted to impart the local tips and knowledge they have when you arrive. The Pure Crete holiday season runs from April to October."