They say: "Exodus doesn’t offer traditional ski or snowboard holidays. The company prides itself on offering alternative ways to enjoy the snow. It’s the same snow, just a different location."

We say: "Take to the white stuff on snowshoes, go cross country skiing in Sweden, drive a snowmobile in Finland or even drive a husky-drawn sledge to some hidden gems of mainland Europe and Scandinavia. Kids, adults and sporty types will all love these snow-filled winter hols."